While Tumblr can be a lucrative social media website for many brands, some businesses do not take the blogging platform seriously. They understand the importance of having a presence in every location possible, but not in cultivating it. These brands not only come across as sloppy and lazy, but also have the appearance of spam. Instead of ignoring your brand’s Tumblr account, spend some more time making it appealing.
How your business shares content on Tumblr will depend on various circumstances, such as your industry and product type. Regardless of your unique Tumblr needs, there are a few mistakes that many brands neglecting their Tumblr account are making. Are you committing some of these common Tumblr crimes?
- You aren’t queuing your posts. Tumblr has a feature called the “queue.” Settings on the queue can be arranged so that posts will be published automatically. This takes the effort out of having to time your posts, and it allows you to stagger content. Publishing posts all at once will be overwhelming and annoying for your followers. Use the queue!
- You aren’t tagging your posts. Like a few other social media platforms, you can use hashtags to increase the popularity of your posts. Spend some time searching for keywords relevant to your business, then tag your posts with those hashtags.
- Your posts are all over the place. Diversity is important, but many brands take that too far. Average Tumblr users are notorious for creating multiple blogs all dedicated to one subject. Try to reign it in, keeping content mostly relevant.
- Your content is NSFW (Not Safe for Work). There’s something very horrifying about professional brands posting pornographic content. Not only is it inappropriate, but it comes across as creepy. Unless you are selling adult products, avoid lewd material.
- You only post your own content. Tumblr is no different from any other social media outlet: you have to share more than just your own content.
- You’re only posting ads. You look like spam. It’s okay to post your own calls-to-action, logos, or other company materials, but they should be few and far between.
- You’re not posting enough pictures. Half of all of the content posted on Tumblr is pictures. Visual culture is more important than ever on this social media outlet. Any article you post should have an accompanying picture. Between articles, there should be infographics, GIFs, videos, and static images. You have to break up your dense content with pictures.
Dedicating a little time to Tumblr and avoiding these mistakes will help your presence on this blogging platform immensely. Are you using Tumblr? Have you seen brands make these mistakes? Let us know in the comments below!