Business Tips Archives - Cybersecurity & Data Management

Business Tips

Colocation and Disaster Recovery

Hopefully most businesses and/or website owners will never need it, but “disaster recovery plans” are something you need to create and update on a regular basis. While millions of dollars are lost each year thanks to critical business data being lost in a myriad of ways, many of these losses are actually preventable—but you need to take

Read More

Like a Boss Series: Hiring the Right People for Your Team

Nothing puts the breaks on efficiency quite like hiring the wrong person for the job. On-boarding new employees also represents considerable expense and energy for yourself and your HR department, so getting it right during the interview process is critical. Here are a few practical tips to remember to help you hire the perfect people

Read More

Combining the Three Marketing Tenets: Search, Social, and Content

To be a capable search marketer in today’s environment, you have to consolidate three necessary skillsets: search, social, and content. Search engine marketing has evolved to such a degree that mastery of any one single segment just isn’t going to cut it when it comes to attracting customers to and helping them through the sales

Read More

Like a Boss Series: Learn to Delegate

Old habits die hard, and if you’re an entrepreneur, one of the hardest to conquer is the mindset “If you want something done right, you have to do it yourself.” Entrepreneurs are characteristically task-oriented, meticulous go-getters with a pre-established way of doing things. When you’ve built a business from scratch, it’s extremely difficult to let

Read More

“How to Win Friends and Influence People” With Effective Content

If you were to stumble upon your blog or website for the first time today, what would be your first impression? How would your content move you? Would you even like it? How different would this introduction be to a first encounter with a stranger? As with any introduction to a personality or, in the

Read More

How to Incorporate Paid Search in Your Marketing Strategy and Why

The Internet represents a wealth of information and online buyers will peruse that information via reviews, social media conversations, forums, and more, before they make purchases. Inbound marketing is the process of directing a customer through that information (nurturing) all the way to the end of the purchasing journey. Creating an inbound marketing strategy means

Read More