Combining the Three Marketing Tenets: Search, Social, and Content

To be a capable search marketer in today’s environment, you have to consolidate three necessary skillsets: search, social, and content. Search engine marketing has evolved to such a degree that mastery of any one single segment just isn’t going to cut it when it comes to attracting customers to and helping them through the sales

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“How to Win Friends and Influence People” With Effective Content

If you were to stumble upon your blog or website for the first time today, what would be your first impression? How would your content move you? Would you even like it? How different would this introduction be to a first encounter with a stranger? As with any introduction to a personality or, in the

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How to Incorporate Paid Search in Your Marketing Strategy and Why

The Internet represents a wealth of information and online buyers will peruse that information via reviews, social media conversations, forums, and more, before they make purchases. Inbound marketing is the process of directing a customer through that information (nurturing) all the way to the end of the purchasing journey. Creating an inbound marketing strategy means

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