To be a capable search marketer in today’s environment, you have to consolidate three necessary skillsets: search, social, and content. Search engine marketing has evolved to such a degree that mastery of any one single segment just isn’t going to cut it when it comes to attracting customers to and helping them through the sales
The Internet represents a wealth of information and online buyers will peruse that information via reviews, social media conversations, forums, and more, before they make purchases. Inbound marketing is the process of directing a customer through that information (nurturing) all the way to the end of the purchasing journey. Creating an inbound marketing strategy means
There are a few reasons to transfer a website and these can include: Domain change Content Management System upgrade Site redesign Whatever the reason for transferring your site, it is an intricate business that requires a functional knowledge of the way SEO works and its implications on URLs in order to do it without losing
It’s easy for SEO pessimists to point out the many ways bad SEO practices injure content, sabotage creativity, and sacrifice quality for quantity. The Internet is rampant with bad SEO and it’s giving the good kind a bad name. But for the sake of positivity, here are a few ways that legitimate SEO—the kind that
Blogging not only gives you an SEO benefit as you continually add new, original content to your site, but it also builds a platform of communication, and eventually trust, between yourself and your audience. That trust can be the foundation for one of the most effective ways to market your business: word-of-mouth. As you disseminate
It’s tempting to think of the Internet as a safe zone. A lot of us treat it as our most trusted confidante and advisor, and we pour out our thoughts, feelings, and even indiscretions on the most public platforms out there in a stream-of-consciousness-type fashion. We’ve all seen (or posted) those embarrassingly honest tweets and
If you’ve been prepping to launch a Pinterest strategy for your business, now’s the perfect time to get on board. Eighteen months ago, when Pinterest first introduced business accounts, organizations just like yours finally got the chance to harness the incredibly addictive (and lucrative) power of Pinterest for their bottom line. Over that time period,
On Wednesday, April 23, 2014, the Utah County Association of Realtors hosted their annual Tech Fair at the Provo City Library. Fibernet sponsored a presentation on the most essential SEO and social media steps that realtors need to take to optimize their web presence, given by our resident SEO expert, Aubrey Moulton. Watch the presentation here:
Small businesses know that local SEO is the best way to attract customers online. But it gets tricky from there, especially with so many experts and consultants recommending different methods. One of the most confusing aspects is that of Google. This comes as no surprise – Google has their fingers in every pie, and distinguishing the
In the age of social media, customers have now become more comfortable sending their complaints through a tweet or Facebook message than directly contacting your business. This phenomenon is happening both on a large scale and a small one, from corporations to your local business. And it’s fairly easy to see why: customers would rather
