Blogging not only gives you an SEO benefit as you continually add new, original content to your site, but it also builds a platform of communication, and eventually trust, between yourself and your audience. That trust can be the foundation for one of the most effective ways to market your business: word-of-mouth. As you disseminate
Whether or not your boss realizes it yet, he or she wants a business blog as part of your company’s content marketing strategy. Oftentimes, the higher-ups are reluctant to spend money on anything, even if it means making money. As an online marketer, it is your job to convince your boss of the numerous benefits
Visual content has dominated the web for a while, but online marketing experts are predicting an even steeper rise of images in 2014. Any business competing online needs to make graphics a priority – not only are pictures more sharable for your audience, but visual content has a better conversion rate. In fact, blocks of
