Whether or not your boss realizes it yet, he or she wants a business blog as part of your company’s content marketing strategy. Oftentimes, the higher-ups are reluctant to spend money on anything, even if it means making money. As an online marketer, it is your job to convince your boss of the numerous benefits
One of the most consistent and reliable ways to improve your local business’s SEO is by maintaining a business blog within your website. Having a blog that relates to your business can direct extra traffic to your website, increasing your amount of leads. It will also increase your rankings with local search queries. The absolute
Visual content has dominated the web for a while, but online marketing experts are predicting an even steeper rise of images in 2014. Any business competing online needs to make graphics a priority – not only are pictures more sharable for your audience, but visual content has a better conversion rate. In fact, blocks of
