Referral programs are an excellent marketing strategy for any business, and it’s easy to see why: potential customers are far more likely to buy your product if current customers vouch for you. These programs aren’t useful purely for the purpose of adding to your client base, but also because a referred customer is 18% more
Visual content has dominated the web for a while, but online marketing experts are predicting an even steeper rise of images in 2014. Any business competing online needs to make graphics a priority – not only are pictures more sharable for your audience, but visual content has a better conversion rate. In fact, blocks of
When a potential customer is teetering on the edge of buying or not, testimonials are an easy way for you to influence that final push. Testimonials are reviews of your company or your product by current clients with whom you have a successful relationship. For unsure buyers, having a testimonial alleviates some of the risk
