Businesses should always strive to make improvements on their websites, but constantly looking for ways to upgrade your website can be exhausting, even discouraging. The reality is, however, that a website that attracts visitors, and keeps those visitors engaged, will make more money. The difficulty comes when you are deciding exactly what changes are legitimate
Small businesses of all kinds have found that email marketing is one of the most effective ways to acquire a new customer and sell more services or products to current customers. According to a study done by ExactTarget, 77% of customers prefer to receive emails over any other form of marketing communication. And email marketing
With Halloween over and the cold weather upon us, the holiday season is here. Retail companies are clearly taking advantage of their customers’ enthusiasm for Thanksgiving and Christmas – but how can your local business utilize the holidays? Here are a few suggestions for using the winter holidays to help grow your brand recognition and
As a consumer, you have probably received emails from various large, commercial corporations trying to alert you to a sale or new product. You might receive these emails after buying from an online store or if the cashier asks you for your email address at the register. These emails are highly obnoxious, and are probably
