Small businesses know that local SEO is the best way to attract customers online. But it gets tricky from there, especially with so many experts and consultants recommending different methods. One of the most confusing aspects is that of Google. This comes as no surprise – Google has their fingers in every pie, and distinguishing the
The truth is that SEO is a very confusing industry. The experts all seem to contradict each other. New algorithms and updates happen multiple times a year, changing the way Google rewards and penalizes websites. And everybody has a different method for succeeding. All this information is floating around the Internet, along with strategies that
Did you know that 1 in 5 Google searches is for a location? You’ve probably already realized that print sources like the Yellow Pages are virtually obsolete. Today, almost everyone pulls out their smart phone or tablet to do a quick Google search instead. The good news is that if your company is already doing
There are many great reasons to shop locally this holiday season: doing so will stimulate the local economy, create jobs for your neighbors, and keep small businesses prospering. But for so many of us, the habit of shopping at big corporations is hard to break, especially if they are more convenient. Commit now to buying
With Halloween over and the cold weather upon us, the holiday season is here. Retail companies are clearly taking advantage of their customers’ enthusiasm for Thanksgiving and Christmas – but how can your local business utilize the holidays? Here are a few suggestions for using the winter holidays to help grow your brand recognition and
With SEO being such a nebulous industry, there are a lot of myths and misunderstandings floating around. Local business owners are the ones that often end up missing the mark. The most common mistake is trying the same SEO tactics as national or ecommerce businesses. However, local businesses do not need to show up in
Google geotargeting is a tool Google uses to narrow down search results for the user. When a person searches for something on Google, that person will be given results based on where they live and the type of search they’ve done. Google does this in an attempt to give user the most relevant results for
