To be a capable search marketer in today’s environment, you have to consolidate three necessary skillsets: search, social, and content. Search engine marketing has evolved to such a degree that mastery of any one single segment just isn’t going to cut it when it comes to attracting customers to and helping them through the sales
The Internet represents a wealth of information and online buyers will peruse that information via reviews, social media conversations, forums, and more, before they make purchases. Inbound marketing is the process of directing a customer through that information (nurturing) all the way to the end of the purchasing journey. Creating an inbound marketing strategy means
There are a few reasons to transfer a website and these can include: Domain change Content Management System upgrade Site redesign Whatever the reason for transferring your site, it is an intricate business that requires a functional knowledge of the way SEO works and its implications on URLs in order to do it without losing
It’s easy for SEO pessimists to point out the many ways bad SEO practices injure content, sabotage creativity, and sacrifice quality for quantity. The Internet is rampant with bad SEO and it’s giving the good kind a bad name. But for the sake of positivity, here are a few ways that legitimate SEO—the kind that
There are a few basic and easy-to-implement SEO techniques that, sadly, so many website owners either disregard as nonessential or simply don’t know about. Here are four key questions you should ask yourself as you optimize your site for placement in the search engines: Question 1: Are you targeting the wrong keywords? Well, you obviously
It’s true that certain link-building methods have been targeted for punishment by Google, but one SEO specialist insists that all hope is not lost for these methods, when used together and sparingly. What are these methods? You’ve undoubtedly heard of them and chances are they’re going to sound taboo, but you’ll have to resist your
Google likes to keep us website owners on our toes, but while the end goal is ostensibly to perfect its search algorithm, one man has called Google’s methods a “totalitarian culture of misinformation.” Why? Well, when so many site owners are at the mercy of Google’s algorithm, the morality of obscuring the details of that
On Wednesday, April 23, 2014, the Utah County Association of Realtors hosted their annual Tech Fair at the Provo City Library. Fibernet sponsored a presentation on the most essential SEO and social media steps that realtors need to take to optimize their web presence, given by our resident SEO expert, Aubrey Moulton. Watch the presentation here:
Whether or not your boss realizes it yet, he or she wants a business blog as part of your company’s content marketing strategy. Oftentimes, the higher-ups are reluctant to spend money on anything, even if it means making money. As an online marketer, it is your job to convince your boss of the numerous benefits
Small businesses know that local SEO is the best way to attract customers online. But it gets tricky from there, especially with so many experts and consultants recommending different methods. One of the most confusing aspects is that of Google. This comes as no surprise – Google has their fingers in every pie, and distinguishing the
