A whole decade has passed since 2010. Where has the time gone? A lot has changed with technology and the tech industry in the last 10 years. This article explores some of those changes in ransomware, net neutrality, social media, and the Internet of Things. Ransom, What? Ransomware is a nasty malware that either locks
To be a capable search marketer in today’s environment, you have to consolidate three necessary skillsets: search, social, and content. Search engine marketing has evolved to such a degree that mastery of any one single segment just isn’t going to cut it when it comes to attracting customers to and helping them through the sales
It’s tempting to think of the Internet as a safe zone. A lot of us treat it as our most trusted confidante and advisor, and we pour out our thoughts, feelings, and even indiscretions on the most public platforms out there in a stream-of-consciousness-type fashion. We’ve all seen (or posted) those embarrassingly honest tweets and
If you’ve been prepping to launch a Pinterest strategy for your business, now’s the perfect time to get on board. Eighteen months ago, when Pinterest first introduced business accounts, organizations just like yours finally got the chance to harness the incredibly addictive (and lucrative) power of Pinterest for their bottom line. Over that time period,
On Wednesday, April 23, 2014, the Utah County Association of Realtors hosted their annual Tech Fair at the Provo City Library. Fibernet sponsored a presentation on the most essential SEO and social media steps that realtors need to take to optimize their web presence, given by our resident SEO expert, Aubrey Moulton. Watch the presentation here:
Whether or not your boss realizes it yet, he or she wants a business blog as part of your company’s content marketing strategy. Oftentimes, the higher-ups are reluctant to spend money on anything, even if it means making money. As an online marketer, it is your job to convince your boss of the numerous benefits
Small businesses know that local SEO is the best way to attract customers online. But it gets tricky from there, especially with so many experts and consultants recommending different methods. One of the most confusing aspects is that of Google. This comes as no surprise – Google has their fingers in every pie, and distinguishing the
In the age of social media, customers have now become more comfortable sending their complaints through a tweet or Facebook message than directly contacting your business. This phenomenon is happening both on a large scale and a small one, from corporations to your local business. And it’s fairly easy to see why: customers would rather
If you’re even slightly aware of Internet and smart phone app trends, you’ve probably heard of SnapChat. This social media app has gained quite a reputation for only being about two years old. So what is SnapChat? The app allows you to send pictures and short videos to your friends. You can even draw a
Visual content has dominated the web for a while, but online marketing experts are predicting an even steeper rise of images in 2014. Any business competing online needs to make graphics a priority – not only are pictures more sharable for your audience, but visual content has a better conversion rate. In fact, blocks of
